Il film uscira' negli Stati Uniti il 27 agosto 2004.
Gallo a messo un grande cartellone sul Sunset Strip a Los Angeles che mostrava la scena esplicita orale entro Chloe Sevigny e Vincent Gallo.
Dopo aver creato un scalpore, il cartellone e' stato ritirato qualche giorno dopo.
http://www.eonline.com/News/Items/0,1,14671,00.html
"Bunny" Billboard Blown Away
by Joal Ryan
Aug 6, 2004, 5:40 PM PT
Chloà« Sevingy, indie film star Vincent Gallo told the New York Daily News this week, deserves to "be on 10 billboards on Sunset Boulevard."
As of Thursday, Sevigny wasn't on even one.
A billboard on West Hollywood's famed Sunset Strip depicting the onetime Oscar nominee servicing costar and director Gallo has been removed, less than a week after its arresting imagery was blown up for all passing motorists to see.
The ad, for Gallo's film, The Brown Bunny, opening in three cities on Aug. 27, went up on Saturday. It was taken down Thursday.
The billboard company, Regency Outdoor Advertising, declined comment Friday. A message left late Friday with the New York firm handling publicity for the film was not immediately returned.
Wellspring Media, the company distributing Gallo's year-old movie, was said to be "caught off guard" by the removal, per the Los Angeles Times.
In the Times on Wednesday, movie publicist Liza Burnett said the billboard, proclaiming the Brown Bunny an "Adults Only," "X"-worthy film, was an attempt to "embrace the controversy instead of running away from it."
Said controversy dates back to the 2003 Cannes Film Festival where The Brown Bunny, written, directed and starring Gallo, premiered en route to being dumped on by critics, including Roger Ebert, who declared it "the worst film in the history of the festival."
In addition to particularly harsh reviews, The Brown Bunny, which despite the "X" tease will be released unrated, earned notice for a particularly graphic sex scene involving Sevigny, as motorcycle-rider Gallo's ex-girlfriend, indulging Gallo's, um, art.
"People regard Brown Bunny as a freaky, self-indulgent movie," Gallo said in Wednesday's Times. "The billboard was designed for sophisticated people, who'd understand the aesthetic, the fact that there's subtext and complexity."
On Friday, the subtext and complexity had been replaced by 60 feet of blank white.
Sandwiched on Sunset Boulevard between billboards for Calvin Klein (featuring a model wearing a bra) and Joe's Jeans (featuring a model not wearing jeans), and not too far down the road from the Hustler store, The Brown Bunny ad seemed to create little stir.
Kati Ladd, an employee at the Buzz Coffee across the street from where Gallo's aesthetic loomed, said she "noticed" the billboard--and that was about it.
"I just kind of wondered what it was about," Ladd said Friday.
Aaron Verdugo, who works at the Laemmle's Sunset 5 movie theater in the same complex, wasn't even aware the billboard had been removed.
"Really? Interesting," Verdugo said Friday.
Verdugo said the ad had stopped him--even on the Sunset Strip he wasn't used to seeing a movie promoted so provocatively, he said.
"[But] you know what? I was the only one working here who actually noticed it and had people go look at it," Verdugo said. "Most people didn't really look up, and I haven't heard anyone speak of it."
Sevingy hasn't spoken of it, either. New York Daily News columnists George Rush and Joanna Molloy wrote that they'd sent a copy of the billboard imagery to the actress' agent, but heard nothing back.
Gallo told the Daily News he didn't think the actress had seen the ad.
Well, there's always the DVD box art to look forward to...